FAQ

Straight answers to the questions every owner asks.

The basics

Is this legit?

Yes. Google bid $10 million for the internal data of Spirit Airlines in 2026, and AI data companies publicly advertise what they pay operating businesses. See Is this real? for the numbers and the honest downsides.

Why would anyone pay for our emails, tickets, and Slack?

Because it shows how real work gets done, and AI companies cannot get that from the public internet. They use it to train and test AI on realistic work.

What is our data worth?

It depends on your headcount, years of history, how many systems you have, how connected the data is, and your industry. Published buyer ranges for operating companies run from about $100,000 to more than $2 million. We give you your estimated payout range after the intro call. It is an estimate, not a promise.

Do we qualify?

The usual profile is 20+ employees, three or more years in business, US-based, and working in English. The assessment tells you in ten minutes.

Do we have to be in the Midwest?

No. We started this for the companies in our own backyard, and that is where we show up in person. If you are a fit somewhere else, we will still take the call.

Privacy and control

Our data is full of employee and customer names. Isn't that a problem?

It is the first thing every buyer has to deal with. Buyers remove or replace personal details before the data is used, and newer methods swap each real person for one consistent made-up identity so the work still makes sense. No method catches everything, which is why you decide what is included in the first place.

Can we hold things back?

Yes. A system, a team, a date range, a customer, anything. Some content is normally excluded anyway: health records, payment and bank data, anything about children, and attorney-client material. Buyers pay most for the connected whole, so heavy carve-outs can lower the price. We show you that tradeoff before you choose.

Do you get access to our systems?

No. Your team runs the exports and the transfer. We bring the playbook and manage the process. We do not take admin control or hold your logins.

Do we lose ownership of our data?

In a license, no. You keep your data and keep running your business on it. Whether you can license it again to someone else depends on the exclusivity terms, which is one of the things we negotiate. A full asset sale is different, and usually only comes up when a company is closing.

Who ends up with it? Could a competitor get it?

Buyers are AI labs and the data companies that supply them. Who they can pass it to, and whether they can resell it, is set in the contract. We ask every buyer about resale rights, retention, and deletion, and put the answers side by side for you.

Is this legal? Do we have to tell customers or employees?

It depends on your contracts, your privacy policy, and where you operate. That is your attorney's call, not ours, and we make sure the review happens before anything is shared. Anything that is not cleared stays out.

Work and timing

How much work is this for my team?

Someone with admin rights to each system runs the exports, with us walking them through it live. You also need an owner-level decision maker and your attorney for the rights review and the contract. We carry the project management.

How long does it take?

Expect about 30 days from start to payout. The part that sets the pace is exporting from your systems, not the paperwork.

Money

How do you get paid?

A small success fee on the money you actually receive, paid when your money arrives. We agree on it before we approach any buyer. No retainer. If you do not get paid, neither do we.

Do buyers pay you too?

Some buyers pay referral fees to partners like us. If one applies to your deal, we discuss it with you before you sign with us, in full transparency. Our recommendation is based on your net, not ours.

Are you tied to one buyer?

No. We are not owned by, exclusive to, or employed by any buyer. We work for the seller.

What does it cost us up front?

Nothing to us. Plan on your own attorney's time for the rights review and the contract, and some staff hours for the exports.

Why not just go straight to a buyer ourselves?

You can. Some buyers take applications on their websites. What you get there is one buyer's price and one buyer's terms. Buyers value the same data very differently: when three buyers priced the same company's data, the highest bid ran 67% above the lowest. We represent you, not the buyer. We take you to more than one, negotiate your price up, and stay with it until the money is in your hands.

What if the buyer rejects the delivery or pays late?

We track acceptance against the contract, work through any gaps with your team, and follow up on every payment milestone. Our fee is only on money you receive, so we are chasing it right alongside you.

Special cases

We are merging or shutting down. Does this still work?

Yes, and the best buyer is usually different. Companies that are closing can sell their data outright as an asset. Tell us in the assessment and we will point you the right way.

What happens after the first deal?

If your license is not exclusive, the same data may be licensable again, and your company creates new data every month. We keep a roadmap of what else you can license and when.

Still have a question? Ask us directly.

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