Last updated: October 1, 2026
This Privacy Policy explains how Heartland Data Co LLC ("Heartland," "we," "us") collects, uses, and shares personal information when you visit heartlanddataco.com (the "Site"), contact us, or communicate with us about our data licensing services (the "Services").
What this policy does not cover. Heartland acts as an intermediary between organizations that license data ("Data Sellers") and companies that acquire it ("Data Buyers"). Unless a separate written agreement says otherwise, we do not purchase, host, or process Data Sellers' datasets. Any personal information contained in a dataset licensed between a Data Seller and a Data Buyer is governed by that Data Seller's and Data Buyer's own privacy policies and agreements, not this policy. If you believe your information is in a dataset held by one of those companies, please contact that company directly.
We do not sell personal information we collect about Site visitors or business contacts to Data Buyers.
| Category | Examples | Source | How we use it |
|---|---|---|---|
| Contact and business information | Name, job title, company, work email, phone number | You, through forms and tools on the Site, email, calls, or meetings | Respond to inquiries, evaluate fit, provide the Services, send follow-ups |
| Company and data profile | Headcount, locations, systems used, estimated data volumes, and whether sensitive data categories are present | You, through forms and tools on the Site or in conversation | Screen for fit, prepare for a call with you, and evaluate potential licensing arrangements |
| Engagement information | Company size, industry, description of data assets, deal terms | You, under an Engagement Agreement or NDA | Evaluate and structure potential licensing arrangements |
| Professional contact information | Name, title, company, work email, LinkedIn profile | Public sources and B2B data providers | Business-to-business outreach about the Services |
| Device and usage information | IP address, browser type, pages viewed, referring URL, approximate location | Automatically, through cookies and similar tools | Operate and secure the Site, measure performance, improve content |
| Advertising information | Ad clicks, campaign identifiers, conversion events | Cookies, pixels, and ad platforms | Measure and improve our advertising |
| Communications | Emails, meeting notes, call recordings (with notice where required) | You and our records | Keep records of our relationship, improve the Services |
We also use information to comply with legal obligations, enforce our Terms and Conditions, and protect our rights and the security of the Site. We use personal information only for business purposes compatible with the reasons we collected it.
We and our service providers may use cookies, pixels, and similar technologies on the Site to remember preferences, understand how visitors use the Site, and measure the effectiveness of our advertising. These may include analytics and advertising tools provided by third parties.
You can block or delete cookies through your browser settings, and you can opt out of interest-based advertising through the Digital Advertising Alliance and the Network Advertising Initiative. We honor Global Privacy Control (GPC) signals as an opt-out of targeted advertising where required by law. Blocking cookies may affect how the Site works.
We share personal information only as described below:
We do not sell personal information for money. We may disclose device and usage information to advertising partners in ways that some state laws treat as a "sale" or "sharing" for targeted advertising; you can opt out as described in Sections 3 and 7.
We keep personal information for as long as needed for the purposes in this policy, including maintaining business relationships, meeting legal, tax, and accounting obligations, and resolving disputes. You can ask us to delete your information at any time as described in Section 7.
We use reasonable administrative, technical, and physical safeguards to protect personal information, such as access controls and encrypted business tools. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
To make a request, email sterling@heartlanddataco.com with the subject "Privacy Request." We may need to verify your identity before responding. Depending on where you live, applicable law may give you additional privacy rights.
The Site and Services are for businesses and are not directed to children under 16. We do not knowingly collect personal information from children.
We are based in the United States and the Site is intended for U.S. businesses. If you access the Site from outside the U.S., your information will be processed in the U.S.
We may update this Privacy Policy from time to time. We will post the updated policy on the Site and change the "Last updated" date above. If we make material changes, we will provide additional notice where required.
Heartland Data Co LLC, Indianapolis, Indiana. Email: sterling@heartlanddataco.com