Last updated: October 1, 2026
These Terms and Conditions ("Terms") govern your access to and use of the website at heartlanddataco.com (the "Site") and any services offered by Heartland Data Co LLC, an Indiana limited liability company ("Heartland," "we," "us," or "our"). By using the Site, submitting information to us, or engaging our services, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Site or our services.
If you use the Site or services on behalf of a company or other organization, you represent that you have authority to bind that organization to these Terms. In that case, "you" refers to that organization.
Eligibility. The Site and services are intended for businesses and individuals at least 18 years old. Our services are offered for business purposes only and are not intended for consumers.
Heartland is a data licensing intermediary. We help organizations that hold business data ("Data Sellers") identify, evaluate, and negotiate licensing arrangements with companies that acquire or license data to develop artificial intelligence and machine learning systems, including intermediaries that source data for those companies ("Data Buyers"). Our services may include introductions, deal structuring, negotiation support, and coordination of the transaction process (the "Services").
We are an intermediary, not a party to the data transaction. Unless a separate written agreement says otherwise:
Separate agreements control. Any engagement for the Services, including fees, commissions, and confidentiality, will be governed by a separate written engagement, referral, or commission agreement (an "Engagement Agreement"). If an Engagement Agreement conflicts with these Terms, the Engagement Agreement controls.
Screening tools and estimates. Any questionnaire, calculator, or other tool on the Site is for screening only and is not a valuation. Any range, estimate, or example we share, on the Site or in conversation, is illustrative only. It is not an offer, an appraisal, or a guarantee of a deal, a price, or a payment date. Buyer criteria vary, and real offers only come from a real process.
No agency or fiduciary relationship. Using the Site or talking with us does not make Heartland your agent, representative, or fiduciary. Any duties we owe you are only those stated in a signed Engagement Agreement.
Not professional advice. Information on the Site and in our communications is for general business purposes. It is not legal, tax, accounting, privacy-compliance, or investment advice. You should consult your own advisors before licensing any data.
Accurate information. You agree that information you submit to us, through the Site, by email, or otherwise, is accurate and that you have the right to share it.
Data Seller representations. If you are a Data Seller, you are solely responsible for determining that you have the legal right to license your data. This includes confirming that any licensing complies with your contracts with customers and vendors, your own privacy notices, and applicable law (including privacy, data protection, consumer protection, and recording-consent laws). Heartland does not review or verify your rights, consents, or compliance.
Do not send us raw data. Please do not send Heartland raw data, datasets, customer records, personal information, or login credentials. We do not need them to do our work. Do not send trade secrets or other highly confidential business information unless it is covered by a signed nondisclosure agreement or Engagement Agreement.
Prohibited uses. You agree not to:
The Site and its content, including text, graphics, logos, and the Heartland name and marks, are owned by Heartland or its licensors and are protected by intellectual property laws. You may view the Site for your own business purposes. You may not copy, modify, distribute, or create derivative works from it without our written permission.
If you send us feedback or suggestions, you grant us the right to use them without obligation to you.
Use of the Site is free. Fees for the Services, including any success fee or commission, are set out only in an Engagement Agreement. Nothing on the Site creates an obligation to pay a fee or an obligation for Heartland to provide Services.
Any confidentiality obligations between you and Heartland are set out only in a signed nondisclosure agreement or Engagement Agreement. Our Privacy Policy explains how we handle personal information.
The Site may link to third-party websites, and the Services involve introductions to third parties, including Data Buyers. Heartland does not control and is not responsible for third parties, their websites, their data practices, or their performance under any agreement you sign with them. You are responsible for your own diligence on any counterparty.
THE SITE AND SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, HEARTLAND DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT ANY VALUATION, ESTIMATE, OR PROJECTION WE SHARE WILL BE ACHIEVED.
TO THE FULLEST EXTENT PERMITTED BY LAW, HEARTLAND AND ITS MEMBERS, MANAGERS, CONTRACTORS, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO THE SITE OR SERVICES.
HEARTLAND'S TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATED TO THESE TERMS, THE SITE, OR THE SERVICES WILL NOT EXCEED THE GREATER OF (A) THE FEES YOU ACTUALLY PAID HEARTLAND IN THE 12 MONTHS BEFORE THE CLAIM, OR (B) $100.
You agree to defend, indemnify, and hold harmless Heartland and its members, managers, contractors, and agents from any claims, losses, liabilities, and expenses (including reasonable attorneys' fees) arising from: (a) your use of the Site or Services; (b) your violation of these Terms; (c) any data you license, share, or offer, including any claim that you lacked the rights or consents to do so; or (d) your agreements with any Data Buyer or Data Seller.
These Terms are governed by the laws of the State of Indiana, without regard to conflict-of-law rules. Any dispute arising out of or related to these Terms, the Site, or the Services will be brought exclusively in the state or federal courts located in Marion County, Indiana, and you consent to personal jurisdiction there. Before filing any claim, each party agrees to try in good faith to resolve the dispute informally for at least 30 days after written notice.
We may suspend or end your access to the Site or decline to provide Services at any time, for any reason. Sections 3 through 11 and any other terms that by their nature should survive will survive termination. Termination does not affect fees already earned under an Engagement Agreement.
We may update these Terms from time to time. We will post the updated Terms on the Site and change the "Last updated" date above. Your continued use of the Site or Services after an update means you accept the updated Terms.
These Terms, our Privacy Policy, and any Engagement Agreement are the entire agreement between you and Heartland about their subject. If any provision is found unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our written consent; we may assign them in connection with a merger, acquisition, or sale of assets.
Heartland Data Co LLC, Indianapolis, Indiana. Email: sterling@heartlanddataco.com